top of page

Application of Augmented Reality in Business

Just a few years ago, augmented reality was confined in the world of science fiction. However, today, the technology has become a reality and is being increasingly applied in many areas of life. The future of augmented reality is today. 

​

Augmented reality (AR) can be defined in different was. However, the core of the technology is that it combined date from a physical world to one of digital applications. Thus, AR enables a person to see a reality that is generated through information generated through a computer. For example, you can see a street with a virtual route on it or your room filled with 3D modelled furniture. Explore more wisdom about business analytics consulting group.

​

What is the Difference between Augmented and Virtual Reality?


Both augmented and virtual reality (VR) provide a 3D experience of both video and audio data. However, the two technologies are different. Generally, AR is partly immersive i.e. it puts a person partly into an isolated reality. On the other hand, VR is completely immersive. AR allows you to look around through artificial objects on the expanded layer.

​

In augmented reality, a computer algorithm uses markers and sensors to determine the current position of physical objects and location of simulated ones. On the other hand, VR uses similar math algorithms and markers. However, the environment is completely simulated. When a user moves his eyes or turns his head, the graphic reacts accordingly. To remark the understanding about iot consulting services , visit the link.

​

The Benefits of AR or Business


Commerce is expected to change significantly over the coming years thanks to AR. The technology that will take AR to the masses is that used in tablets and smartphones. The hardware is already available. What now remains is for AR to be integrated into the hardware.

​

There are various ways that AR can be applied in business. For example, with AR, customers can try clothes without actually wearing them, and know whether they will fit. In another example, you can know whether the specific furniture you wish to buy will fit your home and how it will look. All this will be achieved through your smartphone or tablet. Seek more info about business analytics https://en.wikipedia.org/wiki/Business_analytics.

​

There is an immense opportunity for application of AR in different industries. Among the top industries that will benefit from AR are manufacturing, healthcare, real estate and banking. 

​

The future of AR application in different industries is just starting. In not the too distant future, AR will be a part of our everyday interaction, just like smartphones are.

bottom of page